Posts Tagged "Trademarks"

Ford Settles a Lawsuit with Ferrari

Posted by on Mar 7, 2012 in Business Planning | 0 comments

It has recently been reported that Ford has settled a lawsuit it filed against Ferrari regarding Ferrari’s use of the F150 name. Apparently Ferrari had named its Formula One race car, which it plans to use during the 2011 season, the F150. According to Ferrari the F150 name was employed in honor of the 150th¬†anniversary of the unification of Italy. Ford brought suit in Detroit to protect its trademark in the F150 brand. Ford claimed that the naming of the race car could cause confusion between it and its production truck the Ford F150. Ferrari countered by claiming that there would not...

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